Memetics

Memetics is the study of Memes.

Memes

Memes have an inherent quality of Virality, spreading in our pop culture, such as through Instagram/Snap, as clever/cute ways to express some profound thought, usually with an attached image.

From the perspective of Deep Yoga & PsychoLinguistics though ...

A Meme is
… a perfectly formed idea that tweets itself at the speed of Thought,
… a profound expression that resonates with human aspiration or desperation,
…  and easily transforms the human condition
… when it targets a specific culture,
… or transforms the entire global condition
    ... when it emerges unsullied
… from the depths of a universally applicable culture.

A Meme thus defines social culture,
… like a biological gene defines physical life forms,
… and as a linguistic gene equivalent,
… Memes can also mutate,
    .... thus impacting the very meaning of words,
        ... and consequently our mental framework itself.

A group of linked Memes can form a Memeplex,
… such as a religion ascribes to a set of codes,
… or a company creates a long-term branding campaign
… or a nation sets out to craft a Grand Narrative,
… such as American Exceptionalism,
… or Chinese Confucianism,
… or Indian Hindutva.

A Meme can be corrupted
… as per the perspective of Deep Yoga,
    ... into a Memetic Virus
            … such as thinking we are merely made of Matter alone,
                 … or even more deviously, that I Think therefore I Am,
     … obfuscating the Truth of I Am therefore I Think!
… Most commonly though,
… in today’s Consumer culture,
… Memetic Viruses can be clearly seen
… in all the Propaganda that overloads our sensory system,
… in food, sex, money, power, whatever,
… all preying on our baser emotions,
… until praying is all we are capable of!

Meme formulation seems rather random
… because it stems from human imagination
… and culture pools
… and therein is the magic of Psycholinguistics,
… but there is a scientific view to
… how language impacts the Mind,
… in Psycholinguistic Languages.